Personally I find the extra text and graphics distracting, and I think they make the license plates harder to read – but I’m not used to this style. This is my visceral reaction against something unfamiliar, not an objective assessment.
I can see how it adds a sense of personality and identity to a car, in a way that UK number plates are very generic and dull. I see the occasional bumper sticker when driving in the UK, but this is much bolder and brighter.
Does this affect people’s sense of identity or place? My car doesn’t have any marks that tie it to a particular location, and I feel no emotional attachment towards it. Does the link between their car and their home state make Americans feel more connection to either, or both? I wasn’t in the US long enough to notice anything specific, but I wonder what influence it has.
One thing I noticed is that the different plates mean that outsiders stand out. Our rental car was registered in Maine, and our black-on-white plate stood out from the sea of green Vermont plates. This feeling was exacerbated by visiting a small rural town where everyone knows each other, and I was the stranger who nobody knew. (My British accent marked me as an visitor as well.)
I didn’t realise this variety of license plate designs was a thing until I was on US roads – although I’m sure I’ve seen different plates in US media, it wasn’t until I saw dozens of cars next to each other that it jumped out at me. Standardised number plate designs are another aspect of my life that felt universal, but were really just familiar.
While I was driving with Jessamyn around Vermont, she pointed out a couple of the more unusual license plates – she was keeping a list of out-of-state plates she saw while out driving. Because she lives in the US, she can recognise a lot of the plates from a distance – I had to squint my eyes and read the text, because it’s all new to me. (I did all this from the passenger seat, don’t worry!)
On the drive back to the airport, from Vermont to Boston, I decided to start my own list. I was surprised by how many different states I spotted – in just three hours, I saw plates from two Canadian provinces (Ontario and Quebec) and twenty-six US states.
My American geography is lousy and I have no intuition for where these states actually are, so when I got home I plotted them on a map. This helped me see the patterns more clearly.
These are the states whose plates I spotted (with the states we drove through shown in green):
Drawing this map was an educational experience – although I’ve seen a map of the US states lots of times, I’d never looked at it properly.
Most of the states I saw are on the east coast, and that makes sense – we were driving in the northeast. I’d never realised how much denser the states are in the east versus the west – they really are packed in tight. Maybe this is because European colonists arrived on the east coast, and so those areas were more densely populated when the state lines were drawn?
California (far left) is a notable outlier, and I was surprised by just how many cars I saw with those plates – by the end of the trip, I could spot the red faux-handwriting quite easily. Google tells me that California has the most people of any state, which might explain why I saw so many of their cars despite being on the opposite coast.
Washington (top left) is another outlier, and I wonder if I made a mistake here – I know I saw a plate labelled “Washington”, but it turns out Washington DC has its own license plates. Since DC is on the east coast, it’s much more likely I saw a car from there than from a state on far side of the country. Unfortunately I don’t remember what the plate looked like, so I can’t be sure.
While I was in the US, I assumed it was just states who got to issue license plates. Now I know that’s wrong, I wonder if there are other exceptions. Are there any other federal districts or smaller-than-state entities who get to issue their own license plates, or is Washington DC special?
I’ve left Alaska and Hawaii off the map because I didn’t see any of their plates. It’s a long way to drive a car from Alaska, and it’s an expensive job to ship a car from Hawaii – those cars must be pretty rare in the contiguous US.
Drawing this single map has probably helped me internalise more about US geography than anything else. For the first time I’m an active participant in the map – I’m drawing my own data and looking for patterns and causes, not just passively observing data drawn by somebody else.
This is only scratching the surface of the complexity of license plates. There’s so much more history, and variety, and design, all of which would be fun to research and write about if I had more time – but I have to stop somewhere.
I describe topics like this as “fractally interesting”. However deep you dig, however much you learn, there’s more to uncover.
This is why I love looking for the seemingly insignificant details in which life in foreign places differs from mine – it might seem small at first, but there’s always something interesting to learn.